Four Loko and experiential marketing agency, Number Project, created a one-of-a-kind experience at ComplexCon, one of the most relevant events in the pop culture space today. Their main goal was to revitalize the Four Loko brand through product sampling and fun experiences. To accomplish this goal, they built an immersive NYC bodega, inspired by point-of-sale locations for Four Loko. To help create the authentic NYC bodega look, Number Project worked with SacSix to vandalize the exterior of the booth with street art.
Four Loko experienced massive foot traffic throughout the show, saw a big social media spike, and was highlighted by Complex, the show’s producer, for their strong presence at the show.